Brochures constitute a front-line offense in the marketing game. They're a great way to tell your story, explain your product or service and persuade the outside world to take notice.

How to make a brochure compelling depends on what you've got and who you're selling to. Executives want to know how to save the company money, make better strategic decisions, or increase corporate revenues. If you're selling to mid-level managers, you can focus on ways to minimize wasted time, perhaps by automating routine tasks or reducing paperwork. The brochure's job is to convince the reader to pick up a phone and give you a call.

Here are two brochures we've created. One, which targets executives and focuses on business benefits, is fairly text heavy. The other, a short introductory piece, talks to medical researchers and the institutions that sponsor them. Click on the thumbnails to see the samples (pdf reader required).