A well-written user guide doesn't only teach your customers how to get the most out of your product. It can also reduce support calls, increase customer satisfaction and promote virality (the term marketers use to describe when a satisfied customer calls a friend and says, "have you heard of [your product name here]? If not, you ought to try it.")

User guides can also contain marketing messages, product positioning and creative ideas about how to use your product to its best advantage. The result - happy customers. And that's always a good thing.

Click on the graphics to read excerpts of two of the user guides we've created (pdf reader required).