I'm Dan Blum, founder of Cork Road. I have over ten years’ experience creating result-focused communications - from websites and brochures to newsletters, sales-support tools and advertising campaigns. In short, I help organizations create or fine-tune their message and then use that message to generate results.

It's all about the user
Carefully thinking through what you say about yourself and how you say it are essential to success. If you don’t define your goals and then thoughtfully design your business-development vehicles to meet those goals, you’re wasting your money. Pretty brochures, web pages and ad campaigns are nice, but without compelling copy that makes them come alive, leads won't be convinced to pick up a phone and call you.

Before putting pen to paper, you need to ask and answer lots of questions – Who is the audience? What do you want from them? How can you show that you understand what concerns them and can solve their business problems? In short, what's your value proposition?

It's also about stories
We ask the right questions and use the answers to create compelling pieces that tell your story in clean, direct language – simple as that. We can provide content alone, or deliver finished products that are ready to be printed or put on the Web.

We can also work with limited budgets, helping you get the biggest bang for your marketing bucks with multi-stage campaigns or single pieces that can do double duty.

The bottom line – if you need to deliver the right message to the right audience, give Cork Road a call.